I help you market the heck out of your nonprofit & achieve the impact you set out to do.

 

Why Pedal

No more convincing people. 

It’s time for you to make your audience want in. 

Make them feel like an insider, thrilled to give you their time, excited to give you their money, and bursting to tell their friends about you.

To do that you need to first resonate with your audience. Fancy for - you need to make them say “you’re reading my mind, woha, I belong here.” 

You need to connect with their values and beliefs so being part of your charity isn’t charity, it’s a way for them to live out who they are.

 
 

What we do.

I might be the marketer here, but the best marketing comes from within. You’re the expert on your cause and community and you’re the crazy one who’s trying to change the world. 

If you want fans and superfans you need marketing that builds a relationship between you & them. 

They can’t build a relationship with your logo, and they don’t want to build a relationship with a cute marketer from out of state. 

That’s why I don’t do “done for you work.” 

Everything at Pedal is “done with you.” 

That way your passion and gorgeous face spills over all your communication. We combine that with the best marketing strategies from my over a decade experience in marketing & nonprofit and my work with 100+ nonprofits, (but who’s counting). 

Campaigns, social media, email marketing, branding, & unconventional ideas. They have your voice, your uniqueness, your flavor, and real strategy behind it to move people to a place where joining you is a no-brainer.

Let’s make people obsessed with your cause & adding zeros to your bank account so you can create real impact. 

Ways we can work together.

 

  • This is for nonprofit doers who are ready to take matters into their own hands. Together we’ll build a custom strategy for your nonprofit so that every message you put out adds value, connects with your audience’s values, and moves them to a place where taking action is a no-brainer. Once you’ve got the strategy we dive into the practical how-to so that you have the tools for you or a team member to do your own marketing. 

    This Pedal Starter package is a 6 week coaching program that gives you a clear plan for all your marketing and messaging. 

    You also have the option to continue with Pedal Pro for a monthly session and support for implementation. 

  • Before you can rally a community around you, you need a mission and key messaging that’s worthy of it. You want everyone coming across your nonprofit to know what you do, how you do it differently, and why they should care. This package is great for the newbie nonprofit or the veteran who knows they need a change.

  • Any marketing company can do your upcoming campaign. Heck, I just saw one that promises “you can go to sleep and we’ll take care of everything.” 

    Nonprofit Campaigns with Pedal are not that. 

    The campaigns we do entertain your audience, touch them deeply and move them to take action. They have your audience delighted to open your solicitation emails because they’re brimming with value, resonate, personally, and touch them where it matters most their values and identity. 

    Our campaigns are done with you which means we’ll spend a lot of time getting to know you, your audience, your voice, and then layering fabulous creativity on top. 

  • The nonprofit work you do is hella important and doesn’t fit neatly in a box.

    Want help with a specific challenge or unique project? Get in touch and I’ll tell you how I can help or point you in a different direction if it’s not my expertise!

 

I hate over-exaggerated one-liner testimonials that sound like this:

“Since working with Racheli we have a gazillion new followers and we’re swimming in gelt. We’ve also solved world hunger because of her!”

That’s why I ask my clients for no-fluff feedback, which you can read here

Schedule a free 20 min call to explore if
Pedal would be a good fit for you.